I dream of Lilly.  Particularly the Lilly of the 1960s photos by Slim Aarons. They conjure a life of leisure I will never know—and a mood/attitude/way of life that no longer exists…

“Once upon a time, life was not better. It was different. Once upon a time everything was optimism, because nothing was bad for you.”

If you watch Mad Men, this statement by William Norwich makes perfect sense.  The early 1960s were heady times–innovations in business, fashion, culture and lifestyle were occurring exponentially and the nation embraced modernity with open arms, with no time to consider the consequences.

As simple a garment as the ’shift’ dress actually reflected a big shift in womens’ attitudes!  No more “foundations”, ie no more girdle.  The easy, casual shape represented a relaxation of dress standards–even among the upper class, who were early to adopt, much as the flappers did in the 1920s.

These simple shapes were executed brilliantly by Lilly Pulitzer, a free-spirited socialite who quickly went from juice-making to dress-making.

The Lilly Story

“The Lilly” label became the first lifestyle brand–the original resort wear for the burgeoning leisure class. Her prolific original fabric and dress designs (not found at Marshall’s) are still cherished today.  Lilly Pulitzer closed her business in 1984.  The presently ubiquitous “Lilly Pulitzer” label and “In the Pink” stores are produced by a new company formed in 1993, after purchasing the name.

Yes, once upon a time, life was different…

Visit our collection of Original Lilly designs for men & Women at currentVintage, 4 Easy St, Nantucket.

Lilly Pulitzer

Lilly Pulitzer (right)/Slim Aarons-Getty Imges

April 1968: Mr and Mrs Donald Lease with their Rolls Royce and two pet dogs outside their home in Palm Beach, Florida. (Slim Aarons/Getty Images)